Webinar "Podcasts in Destination Marketing"

September 2022 | New impulse of the webinar series MAQNIcademy on Tuesday, 27.09.2022

After MAQNIFY's new webinar series "MAQNIcademy - Knowledge for free - but not for nothing" started this summer, it is going into the second round with the next impulse about podcasts.

Audio is the future - but are you already using audio formats in your guest communications? 80 million Germans use headphones. In parallel, the number of podcast listeners is on the rise; one in three Germans has listened to a podcast in the past 18 months. In addition, smart speakers are conquering homes. What do these smart speakers have to do with podcasts? If you communicate by voice, you need special auditory offerings for these platforms, which now also play podcasts on command. Podcasts open up a way for you to reach target groups that don't use traditional media today.

In this webinar, you will learn how to use podcasts in your destination as a marketing tool for guest communication. The authentic storytelling within a podcast enables you to address new guests in tourism and to achieve a high customer loyalty. In addition to facts and figures worth knowing about the development of podcasts, you will gain an insight into the basics of podcast production and learn which route a podcast takes to distribution. The potential of podcasts for your external communication is huge - not without reason this medium has become an essential component for streaming platforms, such as Spotify or Amazon Music.


Our speaker

Daniel Barchet, owner of the multimedia agency B & B Medien. B & B Medien was founded 25 years ago as a radio agency. Early the potential of Podcasts was recognized and already 2006 the first travel Podcast produced.

Further information under: www.bundbmedien.de


Register now for free

MAQNIFY - Online Impulse "Podcasts in Destination Marketing"

Date: Tuesday, 27.09.2022 10:00 a.m.
Duration: approx. 45-60 minutes
Registration: via Zoom at https://us02web.zoom.us/meeting/register/tZ0od-GtqTkvE9YtEu6hgH0wqusgHtqoJAPq