City Tour

Digital tour of Umkirch

  • Client

    District of Umkirch

  • Task

    Developing a digital city tour while promoting the digital visibility of member businesses.

  • Project period

    January until March 2022

The digital city tour of Emmendingen

Picturesquely nestled in the Breisgau region, the margraviate town of Emmendingen lies between the foothills of the Black Forest and the Kaiserstuhl in the Rhine plain. Thanks to its rich history, Emmendingen has a lot to offer: a place of conviviality with a wide variety of shopping and dining options as well as numerous sights.

To enhance the tourist offer and increase the digital visibility of member businesses, MAQNIFY has designed the digital tour of the town of Emmendingen in cooperation with the Emmendingen Trade Association. MAQNIFY was also commissioned with suitable advertising materials.

With the digital tour, day visitors, holidaymakers and locals can now discover the diversity of the margraviate town with an innovative offer. The tour leads through the beautiful old town on a total of 20 stations, so that it can be comfortably explored on foot and at one's own pace.

The tour is extended by two side trips: the highest observation tower in the Black Forest, also known as the Eichbergturm, can be reached on foot from the town centre in about 35 minutes. The Hochburg Ruin is about a 1-hour walk away and rewards with magnificent views.

Revitalise city centres, create opportunities for cooperation

Tourism is very often a frequency driver for the local retail trade and an important economic factor for the region. Excitingly presented sights attract guests to the city centre - an attractive range of shops and restaurants also keeps them there. This is why the MAQNIFY© CMS offers the possibility of integrating local service providers in addition to tourist POIs. Thus, numerous, predominantly owner-operated shops, cafés, restaurants as well as other businesses are also integrated in the Emmendingen tour.

Advertising material

MAQNIFY was also commissioned with the implementation of matching posters and stickers for the digital tour in the corporate design of the trade association. The materials will be distributed and displayed in local shops to draw the attention of guests and residents to the new offer. Thanks to the integrated QR code, guests can access the tour directly by simply scanning a smartphone.

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