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MAQNIFY – sites worth seeing. de

The Experience Guide launches in Bavaria

Anne Grozinger | April 2022

We are pleased to welcome Bavaria to the Experience Guide.

Information boards on Bavarian motorways now tell stories

Almost everyone knows them, the brown and white signs along the motorways that point out tourist attractions in the region. A whole 2,500 kilometres of motorway run through the state of Bavaria. Drivers are informed of a total of 409 places and regions worth visiting in Bavaria by 849 of these signs - in technical jargon "tourist information boards". From now on, the free audio app "Erlebnisguide" from MAQNIFY will provide entertaining audio and text contributions for these signs.

The live tourist audio book for motorway journeys

"The audio and text contributions provide travellers with information and inspiration, exciting stories and varied suggestions," says Barbara Radomski, Managing Director of Bayern Tourismus Marketing GmbH. Whether special sights, historical places or unique landscapes - there are no limits to discovery.

The special feature of the app: "During the journey, the adventure guide offers motorists:inside entertaining digital information for the first time in addition to the information panels - like a live tourist audio book," explains Dominic Fischer - Managing Director of MAQNIFY and inventor of the adventure guide. Thanks to the integrated navigation function, drivers can spontaneously decide to take a detour and be guided there.

Networked information - Tourism 4.0

The audio files, which BayTM developed in cooperation with the service provider MAQNIFY, are offered as open data files. "The "Experience Guide" project is thus one of the first application examples for the use of BayernCloud Tourism. For interested users, the audio files will thus be available free of charge with the launch of the platform from mid-2022 and can also be used for other projects," says Markus Garnitz, Head of the Digitisation Competence Centre.

But it goes one step further: before the end of this year, the information from the experience guide will be available directly in vehicles in the form of the TourGuide through MAQNIFY's cooperation with Cerence. "Cerence Tour Guide is a great example of how AI-powered voice technologies can enhance the in-car experience," says Christophe Couvreur, Senior Vice President & General Manager, Core Products at Cerence.

Stories about half of Germany

The "Experience Guide" started in 2019 as a pilot project in Baden-Württemberg, followed by the states of North Rhine-Westphalia and Hesse. With the launch in Bavaria, the "Experience Guide" now covers more than 6,700 kilometres of motorway in Germany. With 1,750 information boards, more than 930 special sights and regions are pointed out. This means that more than half of the nationwide motorways and information boards have been included in the Experience Guide. Further federal states are currently being planned and developed.