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Walking tours
Umkirch town council
Design and development of a digital walking tour of the town
October 2021 to July 2022
The municipality of Umkirch lies to the west of Freiburg and to the east of Tuniberg and Kaiserstuhl. First mentioned in a document in 1087 as "untkilicha", the municipality can look back on almost a thousand years of history and thus offers much to discover.
MAQNIFY was commissioned to design a digital tour of the town and associated signposting boards in order to expand the tourist offer in Umkirch. The project was initiated jointly by the municipality of Umkirch and the local history and heritage association.
Thanks to the new innovative and contemporary service, holiday guests, day travellers and locals can now find out about Umkirch's exciting history and sights at any time.
The town centre can be explored at your own pace and in three languages (German, English and French) at a total of 10 stations over a distance of around two kilometres.
To make it quick and easy for visitors and guests to access the digital trail, MAQNIFY designed QR code boards - also in three languages - for all stations and the municipality of Umkirch installed them at the individual stations. The QR codes lead directly to the digital circular route.
For smartphone and tablet users without an app for scanning the QR code, the web address (URL) is also provided on all boards for typing in.