Walking tour of Heide

The digital city tour

The aim of the city of Heide was to create a digital tourist offer that makes it possible to experience the sights and cultural offerings of the city of Heide. Together with MAQNIFY, a circular route with 10 stations was designed, which has the tourist information centre as its starting point and also allows individual access to a circular route from each station. In order to also inform international visitors to Heide, the tour was designed in German, English and Danish. This also expresses the special bond with the Danish partners and the appreciation of the regular Danish visitors.

Content creation

MAQNIFY also supported the town of Heide with content creation. In addition to informative and entertaining texts on the stations of the city tour, standardised images were also created for the new digital presence. The images can also be used for the city of Heide's other websites. They were also used to create the new brochure for the city tour in Heide. As a special highlight, a short image clip was shot for Heide, which presents not only all the sights but also the lively and diverse shopping town of Heide.

Accompanying advertising measures

An important part of the assignment was not only to realise the tour digitally, but also to create as many offline points of contact with the digital offer as possible. A workshop was held with all project partners and the respective sights to develop a standardised layout for an information board at each station.

A new brochure has also been developed in Heide's CI, which visitors can use to explore the circular route. The brochure consists of an overview map with all the important points in the town and an information section that briefly explains the individual stations. In addition, a sticker set in two sizes was developed. The stickers are distributed at public parking ticket machines, cash machines, local restaurants and shops, among other places. With numerous points of contact throughout the city, the tour also attracts attention offline and invites locals and visitors alike to get to know the city of Heide on a leisurely stroll.